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Uniform Success Stories

Bupa: Sustainable
Healthcare Uniform
Redesign Case Study

Leading the way – Deane’s first customer to go sustainable. Bupa were particularly interested in using sustainable fibres for their uniforms, plus the roll out itself had to deliver a low environmental impact.

Alsco Uniforms:
Sustainable & Unified Brand Uniform Redesign

Alsco Uniforms and Deane Apparel embarked on a mission to design a contemporary, practical, and sustainable uniform that their trans-Tasman teams could wear with pride.

Department of Conservation:
Durable Field Uniforms for Outdoor Conservation Teams

As an organisation dedicated to preserving the nation's delicate biodiversity, DOC wanted a uniform that reflected its values.

Fonterra: Industrial Workwear Designed for Hygiene‑Critical Food Production

As a dairy producer, hygiene is critical for Fonterra so the pressure is on to make sure the uniforms don’t risk the quality of its products.

Aviation Security Services: Bespoke Uniform Redesign for National Aviation Security

Aviation Security Services (AVSEC) required a uniform that would provide a clear message about the importance of safety in air travel, both internationally and locally.

McDonald’s: Uniform Design for Fast‑Paced Hospitality Environments

The designs that Deane delivered are a combination of the McDonald’s brand elements and a contemporary hospitality styling, backed with the functionality and performance that is required for the unique McDonald’s environment.

New World: Retail Uniform Management for Nationwide Supermarket Teams

The pressure of running your own business means the process of ordering uniforms can seem like a burden but with Deane’s smooth ordering and dispatch process, the weight is taken off.

Compass: Scalable Hospitality Uniform Supply for Multi‑Site Operations

Having come from a multi-supply-chain environment, Compass wanted to streamline and maintain consistency by working with a stable, one-stop shop supplier. Importantly, they also wanted to know they could trust this supplier to provide everything in full and on time.

Hertz: Corporate Uniform Strategy for a Trans‑Tasman Car Rental Brand

What is a corporate wardrobe? To the Australian and New Zealand division of car rental giant Hertz, it’s more than just clothing. It’s the face of a global brand and something it entrusts on both sides of the Tasman to Deane Apparel.

Baskin-Robbins: Branded Hospitality Uniform Design for Franchise Environments

Baskin-Robbins Australia is celebrated for its innovative flavours and commitment to fun and creativity. Their vibrant brand identity needed to be reflected in their staff uniforms, leading them to reach out to Deane Apparel.

Mercedes‑Benz: Branded Corporate Uniform Solutions for Dealership Teams

Creating durable, stylish uniforms that combine comfort, safety, and brand identity.

Oceania: Purpose‑Built Care Uniforms for Aged Care Professionals

With strong values based around care, dignity and the importance of independence for residents, Oceania staff emphasise patience and empathy.